Vendor Profiles
Your vendor profile is your storefront on MSP Collective. It's the first thing practitioners see when evaluating your company and products.
Profile Fields
| Field | Description | Required |
|---|---|---|
| Company Name | Your registered business name | Yes |
| Logo | Square image, minimum 200x200px | Yes |
| Description | What your company does and who you serve | Yes |
| Website | Your company homepage URL | Yes |
| Contact Email | Where practitioner inquiries are sent | Yes |
| Categories | Product categories you operate in (limit depends on tier) | Yes |
| Employee Count | Company size | No |
| Founded Year | When your company was established | No |
| Social Links | LinkedIn, Twitter/X, and other profiles | No |
Profile Verification
When you apply as a vendor, your profile goes through a content safety review. The system checks your company name, description, and logo for policy compliance. Enterprise and Founding Partner vendors get auto-approved content for subsequent updates.
Your vendor tier badge is displayed prominently on your profile, giving practitioners a signal of your commitment to the platform.
What Appears on Your Profile
- Vendor tier badge — Starter, Growth, Pro, Enterprise, or Founding Partner
- Review summary — Average rating across all dimensions, total review count
- Product listings — All your active products with ratings and categories
- Featured listings — Products you've highlighted (available on Growth+ tiers)
- Partner certifications — Any certifications your company has earned
Profile Analytics
Track how your profile performs over time:
- Profile views — How many practitioners visited your profile
- Click-through rates — How often profile visitors clicked through to your website or product listings
- Sentiment analysis — AI-powered analysis of how practitioners discuss your brand (Pro+ tiers)
- Category benchmarks — How you compare to other vendors in your categories (Pro+ tiers)
- Competitor comparison — Side-by-side performance metrics (Pro+ tiers)
Analytics aggregate daily and weekly. Growth tier and above receive weekly analytics emails. Pro tier and above get the full analytics dashboard with sentiment and benchmarking.
Editing Your Profile
- Go to Settings → Vendor Profile
- Update any fields
- Click Save
Changes to your profile description and logo go through a content safety check. The update is typically reflected within minutes.
Tips for a Strong Profile
- Write a clear, specific description — avoid buzzwords and focus on what makes you different
- Use a high-quality logo on a transparent or white background
- Link to your actual product pages, not just your homepage
- Keep your contact email monitored — practitioners expect prompt responses
- Select the most relevant categories rather than casting too wide