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SEO

Every website and landing page built in Brand includes SEO settings — per-page meta titles, descriptions, Open Graph images, canonical URLs, and an auto-generated sitemap. Proper SEO configuration helps pages rank in search and render correctly when shared on social media.

Per-Page SEO Settings​

For Website Pages​

  1. In the Website Editor, click the gear icon next to the page in the page navigator
  2. Select Page Settings → SEO tab
  3. Configure:
FieldDescriptionRecommended Length
Meta titleShown in browser tab and Google results50–60 characters
Meta descriptionSummary shown in Google search snippets120–160 characters
Open Graph imageImage shown when the page is shared on LinkedIn, Twitter, Slack, etc.1200×630px PNG or JPG
Canonical URLThe authoritative URL for this page (auto-filled; edit only if the page exists at multiple URLs)

For Landing Pages​

  1. Open a landing page in the editor
  2. Click the SEO tab in the right panel (or click Settings → SEO)
  3. The same fields are available: meta title, meta description, Open Graph image, canonical URL

Tips​

  • Meta title: Include your primary keyword near the beginning. Example: Managed IT Services | Acme IT — Denver, CO
  • Meta description: Write for humans, not bots. Describe what the page offers and include a call to action. Example: Acme IT provides managed IT services for Denver SMBs. 24/7 support, flat-rate pricing. Get a free assessment.
  • Open Graph image: Design a 1200×630px image specifically for social sharing — include your logo, a short headline, and a compelling visual. Upload it to the Media Library first, then select it in the SEO settings.

Site-Level SEO Settings​

Configure settings that apply to the entire website (not per-page):

  1. Navigate to Website Settings → SEO tab
SettingDescription
Site nameAppended to page meta titles (e.g., "About Us — Acme IT")
Default meta imageFallback Open Graph image used when a page has no custom image
Google Analytics IDEnter your GA4 Measurement ID (G-XXXXXXXXXX) — the tracking script is injected automatically
Custom <head> scriptsFor third-party analytics or tag managers

Sitemap​

Brand auto-generates an XML sitemap for every published website:

  • URL: https://yourdomain.com/sitemap.xml
  • Updates automatically when pages are published or unpublished
  • Includes all published pages with their last-modified date

Submitting to Google Search Console​

  1. Log in to Google Search Console
  2. Add your website property (verify via the DNS TXT method or HTML file method)
  3. Navigate to Sitemaps → Enter sitemap.xml → Click Submit
💡New websites typically take 1–4 weeks to appear in Google search results after sitemap submission. Use the URL Inspection tool in Search Console to request faster indexing for important pages.

robots.txt​

A default robots.txt is automatically served at https://yourdomain.com/robots.txt:

User-agent: *
Allow: /
Sitemap: https://yourdomain.com/sitemap.xml

To block specific pages from being indexed:

  1. Navigate to Website Settings → SEO → robots.txt
  2. Add Disallow rules for paths you want to exclude (e.g., /thank-you, /admin)

Landing Page SEO​

Landing pages are included in the sitemap by default. To exclude a landing page:

  1. Open the landing page settings → SEO tab
  2. Toggle Include in sitemap off
  3. The page is still accessible via its URL but will not appear in the sitemap or be followed by robots

Structured Data (Schema.org)​

Brand automatically adds structured data to relevant pages:

Schema TypeApplied To
OrganizationHomepage of each website (business name, logo, contact info)
LocalBusinessIf address is configured in Brand Settings
BlogPostingBlog post pages
WebPageAll other pages

You do not need to configure structured data manually — it is generated from your brand and page settings.

Social Media Preview​

To preview how a page will appear when shared on social media:

  1. In the page SEO settings, click Preview
  2. The panel shows a mock social card for:
    • LinkedIn / Facebook (1200×630 card with title and description)
    • Twitter/X (large card format)
  3. If the Open Graph image is missing, the preview shows the default brand image
ℹ️Social media platforms cache Open Graph metadata aggressively. After updating the meta image, use the platform's URL debugger tool to clear the cache: LinkedIn Post Inspector, Twitter Card Validator, or Facebook Sharing Debugger.

SEO Checklist​

Before publishing any website, verify:

  • Meta title set on every page (50–60 characters, includes target keyword)
  • Meta description set on every page (120–160 characters)
  • Open Graph image set on homepage and key landing pages
  • Site name configured in Website Settings
  • Google Analytics ID entered (if using GA4)
  • Sitemap submitted to Google Search Console
  • robots.txt reviewed — no pages accidentally blocked
  • Custom domain connected and SSL active (HTTP redirects to HTTPS automatically)