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Brand Import

Brand Import lets you extract a brand identity from an existing logo file or website URL, then recreate or refine it within Brand. It uses Claude Vision AI to analyze visual inputs — identifying colors, shapes, typography style, and overall aesthetic.

When to Use Brand Import​

  • Existing clients with logos: Upload the logo to extract colors and style, then generate complementary assets
  • Competitor/inspiration research: Analyze a reference brand and use its visual DNA as a starting point
  • Brand refresh: Extract the existing identity, get an audit report, then iterate on improvements
  • Website-to-brand extraction: Crawl an existing website to pull the full visual identity automatically

Import from Image​

  1. Navigate to Brand Library → Create Brand
  2. Select Import from Files
  3. Upload 1–3 image files:
    • Logo files: SVG, PNG, JPG, PDF (at least 200×200px for best results)
    • Optionally include additional brand assets (brochures, letterheads) for more context
  4. Click Analyze

Claude Vision analyzes each image and extracts:

  • Dominant colors (with exact hex codes)
  • Color roles (which colors appear primary vs. accent vs. background)
  • Shape language (geometric / organic / angular / circular)
  • Typography style (serif / sans-serif / display / hand-lettered — even if the font isn't identified by name)
  • Overall aesthetic (Modern, Classic, Playful, Technical, etc.)
  • Confidence score per extracted element

Import from Domain URL​

  1. Navigate to Brand Library → Create Brand → Import from Domain
  2. Enter the website URL (e.g., https://clientwebsite.com)
  3. Click Start Import

Brand crawls the site (up to 10 pages) and extracts:

  • All unique colors used in the CSS and rendered HTML
  • Logo files detected via <img> tags, SVG elements, and meta tags
  • Font stack from CSS
  • Favicon

The extracted data is shown in a review step — confirm which elements to import before creating the brand.

Reviewing the Analysis​

After analysis, the Analysis Review page shows:

  • Detected logo: The primary logo candidate (click to select a different candidate if multiple were found)
  • Color palette: All extracted colors with assigned roles — drag to reassign roles
  • Typography: Detected font names or style descriptions
  • Style tags: AI-generated aesthetic descriptors

Editing the analysis before creating the brand:

  • Click any color swatch to edit the hex value
  • Click Reassign Role to change a color from "secondary" to "primary", etc.
  • Remove colors you don't want imported
  • Edit the typography if the auto-detection was incorrect

When satisfied, click Create Brand from Analysis.

Recreate from Analysis​

After analysis, instead of directly creating the brand, you can use the analysis to generate new logo concepts:

  1. On the Analysis Review page, click Recreate with AI
  2. Claude AI uses the extracted color palette, shape language, and style to generate 5 new logo concepts that match the analyzed aesthetic
  3. Select a concept or use it as input for the full AI Wizard

This is useful when:

  • The original logo is low-resolution or vector-less (can't be exported cleanly)
  • The client wants a fresh logo that maintains their current brand feel
  • You want to generate variation options from the existing style

Generate Variations​

Generate alternative logo designs from the analyzed brand DNA:

  1. On the Analysis Review page, click Generate Variations
  2. The AI produces 5 logo variations that are distinct but share the same visual DNA (color family, style, aesthetic)
  3. Present variations to the client for selection

Brand Audit Report​

For an existing brand, generate a written audit report:

  1. On the Analysis Review page, click Generate Audit
  2. The AI analyzes the brand across:
    • Color consistency: Are colors used consistently across pages?
    • Logo quality: Is the logo vector-based? Is it used at appropriate sizes? Are there distorted or pixelated instances?
    • Typography legibility: Are font sizes and contrast ratios accessible?
    • Visual cohesion: Does the brand feel consistent across different assets?
    • Modern appeal: How does the brand compare to current design trends in the industry?
  3. The report is generated as a PDF with a summary score, per-category ratings, and specific recommendations
  4. Download and use as a sales tool to propose brand refresh services to clients
💡The Brand Audit report is an excellent client-facing document for new prospect meetings. Generate it from their current website before a discovery call to demonstrate your expertise.

Multi-File Brand Import​

Import multiple files from an existing brand package (e.g., a brand guide PDF plus logo files):

  1. Brand Library → Create Brand → Import Files
  2. Upload multiple files: logo SVGs, brand guide PDF, letterhead, business card scans
  3. The AI processes all files together to build a more comprehensive brand record
  4. Review and confirm the extracted values

Accepted formats: SVG, PNG, JPG, PDF, ZIP (containing any of the above)

After Importing​

Once a brand is created from an import:

  • It appears in the Brand Library with an "Imported" badge
  • Complete any missing elements (voice settings, tagline, missing logo variants) in Brand Settings
  • Generate collateral to produce new branded assets in the imported style
  • Propagate the brand to apply it across the One Stack

Limitations​

  • Image quality: Very low-resolution logos (under 100×100px) or heavily compressed JPGs may produce inaccurate color extraction
  • Embedded fonts: If a logo has text, the font name may not be identified if it's a custom or obscure typeface — the AI identifies the style category (e.g., "geometric sans-serif") but not the exact font family
  • Website crawl depth: Domain imports crawl up to 10 pages — large sites with many unique color variants may not capture all colors
  • PDF parsing: Brand guide PDFs with complex layouts may extract partial information — review carefully before creating the brand