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Blog

Each website in Brand includes an integrated blog/CMS. Use it to publish articles, case studies, announcements, or thought leadership content that supports your SEO and marketing strategy.

Accessing the Blog​

  1. Navigate to Websites
  2. Click on a website → Blog tab

Or from within the website editor: click the blog icon in the left toolbar.

Adding the Blog to Your Website​

The blog index page (showing all posts) is added to your website as a page:

  1. In the Website Editor, click + Add Page
  2. Select the Blog template
  3. The page is added at /blog by default (you can change the slug in page settings)
  4. The blog index page auto-populates with published posts via the Blog Feed section

Individual blog post URLs are at /blog/{post-slug}.

Creating a Blog Post​

  1. In the Blog tab, click New Post
  2. Fill in:
FieldDescription
TitlePost headline — also used as the default URL slug
SlugURL path (auto-generated from title; edit for custom URLs)
Cover imageHero image shown at the top of the post and in the blog feed card
ExcerptShort summary (1–2 sentences) shown in the blog feed and search results
Category (optional)Group posts by topic
Tags (optional)Additional labels for filtering
  1. Write the body content in the rich text editor (see Editing Posts)
  2. Click Save Draft

Editing Posts​

The blog post editor is a rich text editor with formatting options:

ToolDescription
H1–H4Heading levels
Bold, Italic, UnderlineInline formatting
Bulleted / Numbered listLists
BlockquotePull quotes or highlighted text
Code blockSyntax-highlighted code (useful for tech content)
LinkInsert or edit hyperlinks
ImageInsert images from the Media Library or by URL
Video embedEmbed YouTube or Vimeo by URL
DividerHorizontal rule between sections

All formatting is saved as structured content, not raw HTML — it renders consistently across all devices and themes.

Publishing a Post​

  1. When the post is ready, click Publish
  2. The post goes live immediately at its URL
  3. It appears in the blog feed and sitemap automatically

Scheduled Publishing​

  1. Click the dropdown arrow next to Publish
  2. Select Schedule
  3. Set the publish date and time
  4. Click Schedule — the post status shows "Scheduled" until the publish time

Unpublishing a Post​

  1. Open the post
  2. Click ⋯ → Unpublish
  3. The post is taken offline (returns 404) but the draft is preserved

Post SEO​

Each post has its own SEO settings:

  1. Click the SEO tab in the post editor
  2. Configure:
    • Meta title (defaults to post title + site name)
    • Meta description (defaults to excerpt)
    • Open Graph image (defaults to cover image)
    • Canonical URL (auto-filled)

Blog Feed on Website Pages​

To display the blog on a page:

  1. In the Website Editor, add a Blog Feed section to a page
  2. Configure:
    • Number of posts to display (3, 6, 9, or Infinite scroll)
    • Layout: Grid (2–3 columns) / List / Featured (large first post + smaller grid)
    • Filter by category (show only specific categories)
    • Show excerpt: On / Off
    • Show date and author: On / Off

The Blog Feed section dynamically pulls the latest published posts — no manual updates needed when new posts are published.

Post Categories​

Organize posts into categories:

  1. In the Blog tab, click Categories
  2. Click Add Category and enter a name
  3. Assign categories to posts from the post editor

Category pages are auto-generated at /blog/category/{slug} and listed in the sitemap.

Author Profiles​

By default, posts are attributed to the user who created them. To set a custom author display:

  1. In the post editor, click the Author field
  2. Select from connected Hub users or enter a custom name
  3. Optionally upload an author photo and bio (used on the post page and blog feed cards)

Bulk Operations​

In the Blog tab list view:

  • Check multiple posts to select them
  • Click Bulk Publish, Bulk Unpublish, or Bulk Delete

Blog Analytics​

Blog posts inherit the website's analytics tracking — page views per post are visible in the Website Analytics → Pages tab, filtered to /blog/* paths.

For conversion-focused posts (e.g., a guide with a lead magnet), add a Contact Form section at the bottom of the post to capture leads directly from blog traffic.

💡Posts targeting specific keywords convert better with a clear CTA at the end. Add a CTA section or Contact Form to any post that drives organic traffic, and track conversions in the website analytics.