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Brand Library

The Brand Library is the central catalog for all brands in your organization — your own brand(s) and any client brands you manage. From the library you create, edit, export, sync, and manage brands at any scale.

  1. Click Brand Library in the left sidebar
  2. The library grid shows all brands with their logo, name, type badge, and primary indicator
  3. Use the Search bar to filter by brand name
  4. Use the Type dropdown to filter: All / Own / Client
  5. Use the Sort menu: Newest / Alphabetical / Last Modified

Brand Cards​

Each card shows:

  • Logo — Primary logo on a light background
  • Brand name — Display name of the brand
  • Type badge — "Own" (your organization) or "Client" (created for a client)
  • Crown icon — Marks the primary brand
  • Status — Active, Draft, or In Progress (wizard not yet finalized)

Creating a Brand​

New Brand​

  1. Click Create Brand (top right)
  2. Choose a creation method:
    • AI Wizard — 8-step guided process (see Brand Wizard)
    • Manual Setup — Fill in name, upload logo, choose colors and fonts
    • Import from Domain — Crawl an existing website and extract brand data
    • Import Files — Upload logo files and a brand guide PDF for AI extraction

Client Brand (Quick Create)​

For rapid client onboarding:

  1. Click Create Brand → Client Brand
  2. Select the client from the dropdown (synced from PSA/CRM) or type a name
  3. Click Quick Create — The system auto-generates a color palette and placeholder logo
  4. Edit the brand later to refine it
ℹ️Quick-created client brands use AI-generated placeholder colors based on the client's industry. They are marked "Draft" until you update the logo.

Sync Clients from PSA/CRM​

  1. Click Sync Clients (top-right menu)
  2. Select Sync from PSA or Sync from CRM
  3. The system fetches your client list and creates a brand record for any client that doesn't have one yet
  4. New brands appear in the library marked as "Draft — needs branding"

Editing a Brand​

  1. Click on a brand card to open it
  2. The brand detail page shows all identity elements:
    • Logo section — Upload new logo variants (primary, monochrome, reversed, icon)
    • Colors — Primary, secondary, accent, background, and text colors
    • Typography — Heading font and body font
    • Brand voice — Tone descriptors used by AI when generating collateral (Professional, Friendly, Technical, etc.)
    • Tagline — Short brand descriptor

Updating Colors​

  1. Click any color swatch to open the color picker
  2. Enter a hex code directly or use the visual picker
  3. Click Save to persist changes
  1. Click Upload Logo in the logo section
  2. Select the variant: Primary / Monochrome / Reversed / Icon
  3. Upload an SVG or PNG (SVG strongly recommended for quality scaling)
  4. The uploaded asset is saved to the media library and linked to the brand

Updating Typography​

  1. Click the Typography tab
  2. Select a heading font from the dropdown (Google Fonts catalog)
  3. Select a body font
  4. A live preview renders sample text in the chosen pairing

Setting a Brand as Primary​

The primary brand is used by default when other products request brand data.

  1. Open a brand
  2. Click the ⋯ menu → Set as Primary
  3. The crown icon appears on the brand card

Only one brand can be primary at a time. Setting a new brand as primary automatically removes the crown from the previous one.

Exporting a Brand Kit​

Export a brand as a ZIP for sharing with contractors, clients, or external agencies:

  1. Open a brand
  2. Click Export Brand Kit
  3. The ZIP contains:
    • All logo variants (SVG + PNG at 1x and 2x)
    • colors.css — CSS custom properties for all brand colors
    • brand-metadata.json — Full brand record (name, colors, fonts, tagline)
    • brand-guidelines.pdf — Auto-generated guidelines document (if generated)

To export multiple brands at once:

  1. In the library, check the checkbox on each brand card
  2. Click Bulk Export
  3. A ZIP containing all selected brand kits downloads

Deleting a Brand​

  1. Open a brand
  2. Click ⋯ → Archive Brand
  3. Archived brands are soft-deleted — they are removed from the library view but their data is retained
⚠️Archiving a client brand removes it from the client's branded Portal experience. If the client is active, create a replacement brand before archiving.

Brand Consistency Score​

The Brand Consistency Score analyzes how consistently your brand is applied across the One Stack:

  1. Open a brand
  2. Click Consistency Score
  3. The report shows:
    • Which products have received the brand via propagation
    • Color usage consistency (are all products using the correct primary color?)
    • Logo usage (are logo URLs resolvable and correct?)
    • Typography alignment
    • An overall score from 0–100

Use this report after propagating brand changes to verify everything applied correctly.

Media Library​

All uploaded assets (logos, images, brand files) are accessible in the Media Library:

  1. Click Media in the left sidebar
  2. Browse all assets with thumbnail previews
  3. Use Search to find by filename, tag, or AI-generated description
  4. Click Upload to add new assets
  5. Click any asset to see details, copy the URL, or link it to a brand

Assets are automatically tagged by Claude AI with descriptive labels (e.g., "logo", "blue gradient", "geometric icon") to make searching fast.