Landing Pages

Landing pages are standalone, single-purpose pages built for specific campaigns, offers, or lead generation goals. Unlike website pages, each landing page is independent — with its own URL, analytics, and conversion tracking.

Landing Pages vs. Website Pages

Feature	Landing Page	Website Page
Purpose	Single campaign / offer	General web presence
URL	Standalone slug	Part of a multi-page site
Analytics	Per-page conversion tracking	Site-wide analytics
A/B testing	Built-in (two variants)	Not available
Lead forms	Integrated with CRM campaigns	Must add manually
Creation	Template or AI-generated	Section editor

Creating a Landing Page

From a Template

1. Navigate to Landing Pages in the left sidebar
2. Click Create Landing Page
3. Select From Template
4. Browse templates by type:
   • Lead Generation — Email capture, free consultation offers
   • Service Showcase — Highlighting a specific service
   • Event Registration — Webinar or event signup
   • Product Launch — New offering announcement
   • Referral — Client referral program
   • Case Study — Client success story
   • Free Audit — Offer a free security or IT audit
   • Pricing — Single-service pricing focus
   • Free Trial — SaaS or subscription trial offer
   • Thank You — Post-conversion confirmation page
5. Click Use Template
6. Enter a page name and associate a brand
7. Click Create

With AI Generation

For AI-generated copy:

1. Click Create Landing Page → Generate with AI
2. Fill in:
   • Topic — The page's focus (e.g., "Managed Security Services for Healthcare")
   • Target Audience — Who you're speaking to (e.g., "Healthcare IT managers in clinics under 100 staff")
   • Offer — What you're offering (e.g., "Free HIPAA security audit")
   • Brand — Select which brand's voice and style to use
3. Click Generate
4. AI creates a complete landing page with headline, subheadline, feature bullets, social proof, and a CTA — all in your brand voice
5. Review and edit the content before publishing

💡The AI uses the brand's voice settings (set in Brand Library) to match tone. Set your brand voice to "Professional + Direct" before generating B2B pages, or "Friendly + Approachable" for consumer-facing content.

Landing Page Editor

The landing page editor is similar to the website editor but focused on a single page:

• Section list on the left — shows all sections on the page
• Canvas in the center — live preview of the page
• Section properties on the right — edit selected section content

AI Rewrite

For any section, you can rewrite specific elements with AI:

1. Select a section
2. Click the AI Rewrite button (wand icon) in the section toolbar
3. Choose what to rewrite:
   • Headline
   • Subheadline
   • Body copy
   • CTA button text
4. Optionally add instructions (e.g., "Make it more urgent", "Add a scarcity element")
5. Click Rewrite
6. Accept or reject the AI's suggestion

Lead Capture Forms

Landing pages can include a lead capture form that pushes leads to the CRM:

1. Add a Form section to your page
2. Configure fields (Name, Email, Phone, Company, Message, custom fields)
3. Mark fields as required or optional
4. Set the CRM Campaign — leads from this form are tagged with the campaign
5. Configure the success action:
   • Show a thank-you message on the page
   • Redirect to a thank-you landing page URL
   • Redirect to your main website

Form submissions appear in the CRM as new contacts (or update existing contacts matched by email).

Publishing a Landing Page

1. Click Publish in the top-right corner of the editor
2. The page is uploaded and goes live immediately
3. The live URL is shown in a confirmation dialog — copy and share it

Scheduling a Publish

To schedule a page to go live at a future time:

1. Click the dropdown arrow next to Publish
2. Select Schedule
3. Set the date and time
4. Click Schedule Publish

The page status shows Scheduled until the publish time, then switches to Published automatically.

Unpublishing

1. Open the landing page
2. Click ⋯ → Unpublish
3. The page returns a 404 until republished

Analytics

Each landing page has built-in analytics:

1. Navigate to Landing Pages → click a page → Analytics tab
2. View:
   • Page views — Total views over time (chart)
   • Unique visitors — Estimated unique visitors (privacy-first: hashed IP + user agent)
   • Conversions — Form submissions or tracked CTA clicks
   • Conversion rate — Conversions ÷ Visitors
   • Traffic sources — Referrer breakdown (Direct, Search, Social, etc.)

The analytics snippet is automatically embedded when you publish the page — no manual code installation needed.

A/B Testing

Test two versions of a page to find which converts better:

Setting Up an A/B Test

1. Open a published landing page
2. Click ⋯ → Create A/B Variant
3. The current page becomes Variant A
4. You're taken to the Variant B editor — make your changes (different headline, CTA color, copy, etc.)
5. Click Enable A/B Test
6. Traffic splits 50/50 between variants automatically

Monitoring Results

1. Go to the landing page Analytics tab
2. The A/B section shows side-by-side:
   • Views per variant
   • Conversions per variant
   • Conversion rate per variant
   • Statistical significance indicator

Declaring a Winner

1. When one variant has a statistically meaningful lead, click Declare Winner
2. Select the winning variant
3. The winner becomes the permanent version of the page
4. The losing variant is archived

ℹ️A/B testing requires at least 100 visitors per variant for meaningful results. The system shows a significance indicator — wait for 95%+ significance before declaring a winner.

Duplicating a Landing Page

1. In the Landing Pages list, hover over a page card
2. Click ⋯ → Duplicate
3. A copy is created with "Copy of" prefix — rename and edit as needed

Duplication is useful for:

• Creating variant pages for different geographies or audiences
• Starting a new campaign from a proven page structure

Filtering and Organizing

Filter the landing pages list:

• Brand — Show only pages for a specific brand
• Status — Published / Draft / Scheduled / Archived
• Type — Filter by the template category used at creation

Tracking Custom Events

For advanced conversion tracking beyond form submissions:

The landing page embed script supports custom events. Add this to any button or link on the page using the Custom HTML section:

<button onclick="brandTrack('cta_click', {label: 'Book a Call'})">
  Book a Free Call
</button>

Custom events appear in the landing page analytics under Events.